On top of that is the apparent lack of choice in our slightly inland fish sellers. In Dursley, our local "market" town (I've "...."'d the word market because calling Dursley a market town is a joke but thats a rant for another day!) you can buy fish from a number of supermarkets, the cheap frozen red one, the slightly more ethical orange one or the evil blue and white stripey one. None supply any of the more sustainable species (Orange one does at least have pole and line mackrel) The biggest joke for me is the van that sets up under the market hall on a Wednesday morning. It comes all the way from Grimsby!! Look up Dursley on the map, you can hire a sea fishing boat youself only 45min away in Portishead. The van still rarely has anything more exciting than the odd flatfish.
The celeb chefs and HFW are on to a good thing but I think the biggest obstical comes down to our a) lack of willingness to try different fish and b) the big supermarkets unwillingness to supply them. Which leads me nicely to my enjoyment in watching the blue and white stripey labels guy squirm as he watched footage of his suppliers confirming that they've caught dolphins, turtles and sharks. Then I was exasperated (spelling?!?!) at his arrogance over the labelling issue.



