QUIT IDLING - a self sufficientish campaign?
Posted: Sat Sep 27, 2008 6:19 am
Guys
Following on from Invisiblepipers thread http://www.selfsufficientish.com/forum/ ... 99#p125799, I've had some ideas about a campaign. I'm quite happy to co-ordinate this but don't want to hijack it.
There has been quite a lot of research on the subject and it seems to be quite topical. There is a lot of advice out there so I think it's just a case of bringing it together and highlighting the benefits. Whatever we do, the message should be really short and simple.
Personally, I believe that people who genuinely care about the environment would switch their engines off anyway. I think it'd be better to major on the money saving aspects (topical with the credit crunch) and just mention the environmental benefits in passing.
I was thinking that the campaign should consist of a website. This could either be part of the Ssish website or separate. quitidling.com or .org is available at the moment as is switchoffyourengine.com/org. The advantage of a separate website is that we won't attract negative attention to this site and we could run a blog style comments page. This might be useful in building anecdotes for the press and for getting negative reactions to help gauge reaction to the message.
The website could have downloadable leaflets. The only downside with leaflets is that the sort of person who would leave their engine running would probably drop the leaflet on the ground so if you give it be prepared to pick it up.
Perhaps we could also design a viral e-mail campaign - along the lines of "20 reasons to switch your engine off".
A separate website could also have a section for schools with tools to help them run a campaign asking the school-run-mums to switch off.
We could then ask the press to run articles and businesses with fleets of company vehicles to advise drivers.
I'm happy to register the website if we go that way, but it's an awfully long time since I did any website design. Can anyone advise me how to set up the site?
Would anybody be able to translate this into different languages and point me to foreign language advice?
What do you think guys?
Cheers
Zoe
Following on from Invisiblepipers thread http://www.selfsufficientish.com/forum/ ... 99#p125799, I've had some ideas about a campaign. I'm quite happy to co-ordinate this but don't want to hijack it.
There has been quite a lot of research on the subject and it seems to be quite topical. There is a lot of advice out there so I think it's just a case of bringing it together and highlighting the benefits. Whatever we do, the message should be really short and simple.
Personally, I believe that people who genuinely care about the environment would switch their engines off anyway. I think it'd be better to major on the money saving aspects (topical with the credit crunch) and just mention the environmental benefits in passing.
I was thinking that the campaign should consist of a website. This could either be part of the Ssish website or separate. quitidling.com or .org is available at the moment as is switchoffyourengine.com/org. The advantage of a separate website is that we won't attract negative attention to this site and we could run a blog style comments page. This might be useful in building anecdotes for the press and for getting negative reactions to help gauge reaction to the message.
The website could have downloadable leaflets. The only downside with leaflets is that the sort of person who would leave their engine running would probably drop the leaflet on the ground so if you give it be prepared to pick it up.
Perhaps we could also design a viral e-mail campaign - along the lines of "20 reasons to switch your engine off".
A separate website could also have a section for schools with tools to help them run a campaign asking the school-run-mums to switch off.
We could then ask the press to run articles and businesses with fleets of company vehicles to advise drivers.
I'm happy to register the website if we go that way, but it's an awfully long time since I did any website design. Can anyone advise me how to set up the site?
Would anybody be able to translate this into different languages and point me to foreign language advice?
What do you think guys?
Cheers
Zoe