What you want

Thought it would be nice to let you lot know what is going on and any future plans etc.
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Andy Hamilton
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What you want

Post: # 8149Post Andy Hamilton »

Ok so we have been away for a while. But, we have kept busy during that time. After much discussion with various interested parties we now have a publisher who would like to take the site into a new dimension.

So, this is where you all come in.......

What would you buy, how much should it cost, how often should it come out, are we selling out and should we just keep to a website.

Which advertisers should we boycott?

The only reason this is possible is because of you lot, so its your magazine. (or not, if you say no)

It will all be printed on recycled paper.

Oh, and anyone wants to write for it then give me a shout.

:andy:
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Post: # 8169Post Boots »

Hi Andy,
Where do you plan to distribute? Online or in print in the UK?

Be prepared for it to take off! Because you may never catch up with it again. :shock:

Once you get some sort of ground plan or direction, I would be happy to pass on a few things from Aus if they fit with your plans.

All the best

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Post: # 8178Post Shirley »

WOW - I almost didn't believe my eyes - we'll definitely put some thought into this - I guess that the cost would need to be calculated in such a way as to cover all costs that are left after advertising - hopefully not as expensive as some of the glossy mags.

I've just started reading 'Organic Life' and this is printed on 100% recycled paper - have you seen that one? Another one I've had recently is Free Range - this is a Scottish based mag that is very good. I've read quite a few of this sort of mag and one thing that is always missing is the Scottish perceptive - perhaps we could be of some help in this area :D

Boycotting advertisers - perhaps there should be some kind of ethical rating that advertisers need to fulfil before being allowed to post.

Price - definitely under £3 if possible and with a preferential subscriber rate, or possibly the option of a web only version with a password at a cheaper rate (this would obviously reduce printing/paper/postage charges)

Look forward to hearing more about it as time goes by.

Shirlz
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Post: # 8183Post Leanne »

I bought the first couple of issues of organic life and thought it was quite good, however I was flicking through the latest copy of Organic Life in the newsagents, and this month includes a free wallplanner for 2006. however, its sponsored by Tescos! :roll: As someone who hates the stranglehold the big supermarkets have over the nation, I was sadddened by this. anyone else feel like that?
Last edited by Leanne on Sat Dec 31, 2005 4:07 pm, edited 1 time in total.
Leanne

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Post: # 8184Post Shirley »

Leanne wrote:I bought the first couple of issues of organic life and thought it was quiote good, however I was flicking through the lastest copy of Organic Life in the newsagents, and this month includes a free wallplanner for 2006. however, its sponsored by Tescos! :roll: As someone who hates the stranglehold the big supermarkets have over the nation, I was sadddened by this. anyone else feel like that?
Hi Leanne

Yes, I felt exactly the same as you - particularly after writing to T***o's as part of a FOE campaign regarding GM animal feed and getting a rather unsatisfactory answer back. I think Organic Life should find someone else to sponsor their wallplanner - or if they can't, then not have one at all!!!
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Post: # 8196Post ina »

But that's the problem with all sponsoring - the ones that have the money to spend are the big companies, those that we don't really want to have a word in our affairs. The Soil Association gets a lot of money from Sainsbury's, and I dare say they need it - but then the SA has become too big for my liking, too! We've got to be realistic, though; can't all be nice and oldfashioned and pocket sized.

Anyway, this needs thinking about. Personally, I prefer a magazine in print rather than just online. (Due to my preference of reading in bed... which is a bit difficult with this big machine on my lap. Might squash the cat :lol: !) On the other hand, online is easier if you want folks in other countries to read it, too. Distribution via airmail is expensive (and not terribly environmentally correct...); over land is too slow, if we want to keep contributions up to date. So maybe we need both.

And yes, I agree with Shirlz re the Scottish aspect. We shall make sure we are not forgotten!!!

Ina

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Post: # 8222Post Chickenlady »

This is really exciting!

The advertiser issue is a thorny one, as they basically pay for the mag. It depends whether you want to make any money out of it. I used to edit a hobby magazine many moons ago, a small circulation thing, and we couldn't afford to pick and choose who advertised with us. But it was a commercial concern. Getting advertisers is a full time job for someone, especially if you want to choose who can advertise (don't get me wrong, I think this is a good thing!!).

We had to pay contributors - and if you want good, consistent and varied material you will have to do this.

This was in the days before desk top publishing though, so there was all the expense of typesetters, sub-editors and proof readers, although we did the design ourselves. Now a lot of that would be done on the PC. However, if you want a magazine that looks professional and is readable you will need somebody with design skills involved.

I sound a bit negative, and I don't intend to be as I think it is a great idea. But you do need to go into it with your eyes wide open!
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Post: # 8248Post Andy Hamilton »

The bloke that contacted us has worked in the business for a while and he does know his stuff. We have a designer on board.

Advertisers is a tricky one, for issue one we will basically offer free advertising space on the proviso that people will put in paid ad for issue two.

Issue one will also have to be pretty much free wirters but we do have the option of having freelancers if we want. We have been offered a limited budget to cover some of the costs.

My girlfriend and another good mate are going to help proof read it.

Scottish aspect would be good, any writers with spare time want a stab??? Might have to be free for issue 1, but if we do make any cash then of course we would pay the going rate.

I would hope it will become the sort of magazine that big supermarkets would hate and not want to have anything to do with.

To start with it will be only available either as a subscription (or single issue) bought on line. Its a whole different ball game when you get into news stand magazines.

I think that myself and Dave will be covering most of the content our selves. Huge job though. Not sure about the Aus aspect it has crossed my mind as Nev could end up writing for it too. (must ask him first :wink: ). The trouble is the environmental damage caused by sending magazines half way across the world.

We are thinking of 4 issues a year first to come out in April to co-inside with spring planting.
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Post: # 8257Post diver »

I think it is a good idea but I would hate to have the whole site given over to a magazine. I think the idea has a lot of potential ...it could be campaiging...eg the carrier bag thing, also offer topical ideas, recipes ...and we must remember that not all advertising is bad....just the stuff from the big conglomerates who are destroying the planet....often smaller organisations and not for profit organisations would welcome somewhere to advertise.
The big issue ,eg has lots of ads from colleges for educational courses. Go for it...if you are not happy with it ...you can always give it up!

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Post: # 8258Post Andy Hamilton »

No the whole site would not be given over to the magazine. There might be a link at the bottom of the forum or something for buying it and a few placed on the main site.

I think that you are right about the smaller organisations, we do plan a classified section too. I guess we would cover a very specific market so we might end up being pretty sort after space for good ethical businesses. (fingers crossed).
First we sow the seeds, nature grows the seeds then we eat the seeds. Neil Pye
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Idea

Post: # 8270Post Tigerhair »

Just a couple of thoughts - instead of shipping it, enable the purchase of a downloadable version all over the world - encourage printing on organic paper... Also, I am sure people all over the world would love to write for you and perhaps you could ask celebs like Hugh F-W to write something to really start you off...?

I would love to help, in anyway possible, I have huge experience in formatting documents - so if someone needed to format anything, please ask (happy to do this for nothing for the first year or so until you were up and running...). :mrgreen:
Tigz x

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Post: # 8392Post charlie »

Sounds a fantastic idea :lol:

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Post: # 8452Post Wombat »

As always I will be pleased to write and assist in any other way I can!

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Post: # 9132Post catalyst »

sounds interesting.... definitely should get it printed on 100% post consumer recycled paper, with soy based inks....
i used to publish GREENLINE magazine... so if i can help in any way....

also, we may be interested in advertising.... http://www.pureportugal.co.uk and http://www.catalystcollective.org

good luck with it...
andy
(and where is my competition prize btw?)

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Post: # 9146Post Muddypause »

catalyst wrote:i used to publish GREENLINE magazine.
In that case let me shake you by the virtual hand. I used to buy Greenline regularly - a really enjoyable read, and a refreshing break from stuff with glossy covers. In fact I had a bit of a clearout a few weeks ago, and decided not to throw away the Greenlines that I found I still had.

I stopped being able to get it when our local alternative bookshop closed down 10 or more years ago. Does it still exist? I've often searched the web for it, but only ever found the odd passing reference.
Stew

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