I work in a design studio and see how much these publications can cost. Even if you used recycled paper to publish the mag on it would cost a great deal as the paper has to go through so many processes beforehand and it just adds on more expense.
I definately agree with some of the other members comments about 'spreading the word first', ie send a bulk email to all members of this site first, as this could introduce the mag and maybe once the mag is designed, save it as a PDF file and email it as an attachment, that way it saves on paper, costs and also for those who want to pass on the information about the site to others they can either forward the PDF or print it out and send to whoever. Then I would follow it up a week or so later with a questionaire about how people found the mag, was it useful, did they pass it on etc. That way it's like a type of market research to give you ideas for future issues etc, but most of all it's free.
